The Psychology of Advertising
2020
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Livre de Bob M. Fennis et Wolfgang Stroebe · 2020 (États-Unis)
Genres : Essai, Version originaleAdvertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the... Voir plus
