S5 E1 • Episode 1 - Scrubbing Up

The sixteen new candidates meet Sir Alan for the first time and receive their challenge. They have to start cleaning companies and make as much money as possible. At the end of the show the first of the hoepfuls is fired.

Première diffusion : 25 mars 2009

S5 E2 • Episode 2 - Catering

After a punishing first task, there is no let-up for the candidates, as Sir Alan challenges them to set up a catering service for busy professionals in the City of London. In tough economic times, the teams must agree a distinctive identity to stand out from the competition and win new customers.

Première diffusion : 1 avril 2009

S5 E3 • Episode 3 - Fitness Product

This week the two teams have to create a new piece of portable gym equipment and create a poster advertising it. They then have to demonstrate the equipment. At the end of the show one of the candidates from the loosing show is fired by Sir Alan.

Première diffusion : 8 avril 2009

S5 E4 • Episode 4 - Cosmetics

Week four of Sir Alan Sugars search for his apprentice. Sir Alan Sugar challenges the teams to set up their own cosmetics business.

Première diffusion : 15 avril 2009

S5 E5 • Episode 5 - Breakfast Cereal

The candidates are given the task of a new breakfast cereal with a brand identity including a name for the cereal, design for the box and film a TV campaign that will appeal both to the parents and the children.

Première diffusion : 22 avril 2009

S5 E6 • Episode 6 - Selling Bric-a-brac

The candidates are tasked with taking a collection of items given to them by Sir Alan Sugar and selling them for the most proffit.

Première diffusion : 29 avril 2009

S5 E7 • Episode 7 - Selling to Trade

Première diffusion : 6 mai 2009

S5 E8 • Episode 8 - Marketing Margate

Alan Sugar sends the candidates to Margate on the Kent coast, where they are challenged to produce an eye-catching series of posters and leaflets designed to attract tourists to the seaside resort. They then have to pitch their campaigns to tourism industry experts, residents and dignitaries, with one of the losing team members ending up in the firing line

Première diffusion : 13 mai 2009

S5 E9 • Episode 9 - Baby Trade Show

The teams interview suppliers of baby equipment, select two products, and sell them on to a potential 10,000 customers at the country's biggest baby show.

Première diffusion : 20 mai 2009

S5 E10 • Episode 10 - Shopping Channel

The teams must select products which they believe will sell the best during an hour of live television. They must then sell these on-screen themselves.

Première diffusion : 27 mai 2009

S5 E11 • Episode 11 - Interviews

There's no place to hide as the final five candidates face four of Sir Alan's trusted advisors in face-to-face interviews.

Première diffusion : 3 juin 2009

S5 E12 • Episode 12 - Chocolates

Première diffusion : 7 juin 2009