Buyology: How Everything We Believe About Why We Buy is Wrong
Buyology: Truth and Lies About Why We Buy
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Livre · septembre 2008 (France)
Genre : Culture & sociétéEven the faintest whiff of lemon sells clenaing products. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the... Voir plus
