Stealth Communications
The Spectacular Rise of Public Relations
2016
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Livre de Sue Curry Jansen · 2016 (États-Unis)
Genres : Essai, Version originalePublic relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible... Voir plus
