The Big-Data Driven Business
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Auteurs :
Sean Callahan, Russell GlassGenre : EssaiDate de publication (pays d'origine) : janvier 2015Langue d'origine : AnglaisÉditeur :
WileyISBN : 978-1118889800Résumé : The Big Data–Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real–life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth.
