Le site est de retour en ligne. Cependant, nous effectuons encore des tests et il est possible que le site soit instable durant les prochaines heures. 🙏
Blue Ocean Strategy
Fiche technique
Auteurs :
Renée A. Mauborgne, W. Chan KimISBN : 9781591396192, 9781417589050, 9781625274496Résumé : Blue Ocean Strategy Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.
