Contagious: Why Things Catch on
Why Things Catch on
2013
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Livre de Jonah Berger · 5 mars 2013 (États-Unis)
Genres : Psychologie, Guide & manuel, Version originaleWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of... Voir plus
