The tipping point
Fiche technique
Auteur :
Malcolm GladwellDate de publication (pays d'origine) : 1 mars 2000Langue d'origine : AnglaisParution France : 2001Éditeurs :
Abacus, Little Brown And CieISBN : 9780349113463, 9780349114460, 9780349113463Résumé : Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
